A ground-up website rebuild that positions 3 Sons as Florida's professional fireworks authority — built to turn your hard-earned credentials into bookings, reviews, and repeat business across the entire state.
You've already done the hard part — decades of shows, PGI certification, the rare credential to train other pyrotechnicians, an in-house barge for waterfront displays, and a permit relationship that puts you among only three operators cleared to shoot in the Florida Keys. Your current site doesn't say any of that. This rebuild fixes it.
Firepower Displays (Miami) and Alpha Firework Displays (Tampa) are competing for the same statewide Florida clients — publishing dedicated landing pages, investing in trust signals, and winning the search rankings. 3 Sons has stronger credentials, rarer access, and deeper field experience, but they're the ones showing up in Google.
| Feature | 3 Sons (today) | Firepower (Miami) | Alpha (Tampa) |
|---|---|---|---|
| Florida Keys permit access | Yes (1 of 3) but not shown on site |
No | No |
| In-house barge for waterfront shows | Yes but not shown on site |
Subcontracts | Subcontracts |
| Certified to train others | Not shown | Unknown | Unknown |
| Dedicated Florida landing pages | None | General claim | Yes (Key West page) |
| Safety section prominence | Buried | Prominent | Dedicated |
| Phone / email on homepage | No | Yes | Yes |
| Client segmentation paths | None | Partial | Partial |
Every page, every headline, every photo on the new site should ladder back to at least one of these. They are the entire reason a bride, a hotel GM, or a city events director picks you over a Miami or Tampa outfit.
3 Sons serves events across the entire state of Florida — and is one of only three companies that hold a permitting relationship to shoot professionally in the Florida Keys. Statewide service paired with rare access to the most sought-after event region in Florida is something no Miami or Tampa competitor can replicate.
Florida-Wide · 1 of 3 in the KeysMost operators hold a display license. Josh holds the certification to teach and certify other licensed operators. That's a tier-above credential. It signals mastery, institutional trust, and a depth of expertise that competitors simply cannot surface — because they don't have it.
Master-Level CredentialMost competitors subcontract a barge for water-based shows — and quietly pass the markup on to the client. 3 Sons owns and operates its own barge in-house. Yacht parties, waterfront weddings, and coastal celebrations stay priced competitively, and every detail of the equipment is handled by a crew that knows it intimately. No middlemen. No hidden fees.
Owned · Operated · Priced CompetitivelyEvery show is fired electronically — never by hand. Combined with on-the-ground knowledge of Florida's coastlines, venues, permit processes, and marine environments, 3 Sons delivers a level of operational safety and logistical precision that out-of-state operators can't match from a computer in another city.
PGI-Certified · ATF-CompliantStatewide is the brand. The Keys are the headline. Only three companies in Florida hold a permitting relationship to shoot professional fireworks in the Keys — and 3 Sons is one of them. That rare access, combined with real on-the-ground experience shooting there, makes the Keys a signature service line. The new site treats it as the flagship: dedicated landing page, focused SEO weight, premium visual language — without pigeonholing 3 Sons as a Keys-only operator.
Signature Service Line3 Sons Pyrotechnics is Florida's professional fireworks authority — a PGI-certified, master-level operator serving the entire state, and one of only three companies permitted to shoot professional displays in the Florida Keys.
The homepage sorts visitors into their funnel the moment they land.
Weddings, estate parties, yacht events, birthdays. High-margin, relationship-driven. Referred by venues, planners, charter companies.
Hotels, resorts, grand openings, brand activations, retreats. Repeat clients with budget authority and a need for reliable delivery.
City events, 4th of July, holidays, community shows. Lower margin, but high visibility and credibility builders for the brand.
Dark, cinematic, confident. Deep navy and near-black let your fireworks photography actually pop the way it should. Your orange lives as an accent, not a foundation. A signature gold detail treatment signals premium. Clean geometric sans-serif for headlines, editorial serif for moments of emphasis. Subtle motion — a cinemagraph or loop in the hero — makes the brand feel alive the moment someone lands.
No crowded template grids. Let the imagery breathe.
A consistent trust strip on every page:
Nine purposeful pages. Three audience funnels. One signature Florida Keys landing page. Built on a modern CMS (WordPress with a custom theme, or Webflow) with on-page SEO and schema markup baked in.
The homepage moves a visitor through a deliberate five-step journey. The goal isn't to say everything — it's to confirm credibility within seconds, sort the visitor into their lane, and lower the friction to "start a conversation."
Full-width fireworks footage. Confident, authoritative headline. No generic "Have a blast."
Licensed, PGI-certified, trainer-certified, Keys permit holder, insured. Six chips, one scroll.
Private · Commercial · Public. Visitors self-select into the funnel that fits them.
Real photos from real shows. Named testimonial from a wedding or luxury client.
Lower-friction ask than "Request a Booking." Higher conversion for private + corporate.
The new site will be optimized for all of Florida, with a heavier focus on the Keys and the state's most prominent luxury event markets — Palm Beach, Jupiter, Naples, Miami, and the Gold Coast. It's structured for traditional Google search and for the AI answer engines your clients are increasingly using.
Geographic keywords, organized from Jupiter down through the Keys:
Each high-intent phrase gets a purpose-built page or section. Google Business Profile, venue backlink outreach, and a lightweight editorial stream (show recaps, seasonal content) keep the domain fresh and rising.
The fastest-growing source of leads over the next 24 months isn't traditional search — it's AI answer engines. When a couple asks ChatGPT "who does professional wedding fireworks in the Florida Keys," the sites that get cited are the ones with structured data the AI can trust.
Every page on the new site will ship with the full JSON-LD schema stack
— LocalBusiness,
Service,
FAQPage,
Event,
Review,
and Organization
— plus semantic HTML and the kind of clean, authoritative copy that AI models
prefer to cite. Your credentials, coverage area, and FAQs become structured answers,
not just marketing text.
Anything here we haven't covered, happy to answer directly. These are the ones that tend to come up most when a new client is evaluating the engagement.
We build fast. Once we have all of the content and access to your host, we'll have the first draft to you in less than two weeks. From there, we iterate with you on revisions, tighten QA, and handle launch prep — but the site moves quickly from day one.
Our recommendation is a custom WordPress build on a modern theme framework so you retain full ownership and flexibility. If you'd prefer Webflow for a more visually managed experience, that's on the table too — we'll align on the platform during kickoff. Either way, you get full admin access and we don't lock the site behind a proprietary system.
You'll be able to edit any text or swap any image yourself through the CMS. For bigger adjustments — new sections, structural changes, content additions — the six months of included support covers up to five labor hours per month at no additional cost. Unused hours don't roll over, but most months don't come anywhere close to the cap. After the six-month window, a small monthly care plan is available if you'd like us to stay on.
A professional website is only as strong as its imagery. If your existing library is thin, we strongly recommend a dedicated photo and video shoot at an upcoming show — we can coordinate a photographer and drone operator. If your current assets are solid, we'll work with what you have and identify gaps to backfill over the first season.
Included in this engagement is six months of monthly traffic reports. Each report shows real numbers: sessions, top-ranking keywords, which pages are converting, which audiences are landing where, and where the leads are coming from. No vanity metrics — just the numbers that translate into bookings.
Your current site stays live and untouched until launch day. When the new site is ready, we flip DNS during a low-traffic window and set up 301 redirects from every existing URL so you don't lose any SEO equity. Zero downtime for your customers.
You. Everything — domain, hosting account, design files, content, CMS logins — is registered in your name and handed to you at launch. Digital Salt never holds your brand hostage.
That's a core part of the build. Structured data (JSON-LD schema), clean semantic HTML, authoritative copy, and FAQ markup are all designed to make your site easy for AI answer engines to cite. Traditional search still matters, but AI search is where the next wave of leads is coming from — we're building for both.
A complete rebuild, live launch, and six months of hands-on support and traffic reporting — quoted at a single, transparent price.
$4,200 due at contract signing to begin work.
$700/month for six months following launch.
$4,200 due at contract signing.
$3,700 due upon site launch — $500 discount applied for paying the second half in full at launch instead of spreading it.
Drone light shows are the fastest-growing category in event pyrotechnics, and you're already positioned to own that market in Florida. As part of this engagement, Digital Salt will build a complimentary one-page landing site for the drone business — matching the new 3 Sons visual language — so the venture has a real digital front door the moment you're ready to go public.
Foundational, purposeful, and live. A single long-scroll page tuned to introduce the drone business, capture early leads, and feel cohesive with the 3 Sons Pyrotechnics brand. Built on the same technical foundation so both sites benefit from shared SEO, hosting, and AI-search schema.
As the drone business scales, we jump into a proper multi-page sister site — its own identity, its own funnels, its own gallery — built to convert. Estimated investment, if completed during 2026:
Locked at this rate through December 2026. Full scope defined when the business is ready.
The drone business doesn't have a media library yet. Before the landing page goes live, we'll need a small photo set — hero imagery, a few drone show stills, and one or two team or equipment shots. We can coordinate a photographer and/or drone videographer, or work with images you capture at the next showcase. We'll plan this together at kickoff.
The website is the foundation. Once it's live and performing, there's a natural progression into ongoing marketing that compounds the investment. None of this is required — but all of it is available from the same team, on the same brand platform, the moment you decide to grow.
Past the six months included, a simple monthly care plan that covers hosting oversight, security updates, minor edits, and continued traffic reporting. Month-to-month. No lock-in.
Paid search campaigns for the moments that matter most — wedding season, 4th of July, holidays — targeted by venue, geography, and intent. Built to capture the bookings your organic SEO is working toward.
Instagram and TikTok are where fireworks footage wins. Monthly content planning, reels editing from your show footage, caption copywriting, and hashtag/location strategy — turning your real shows into a flywheel of inquiries.
Ask during kickoff and we'll scope any of these into a separate, straightforward quote.
You've earned every credential, every show, every named testimonial. The next website should make all of it impossible to miss.
Start the Project